FORME

Demo project / 03

Less noise. More presence.

Brand identity / Image direction

Fictional FORME skincare packaging in soft cobalt blue and ivory with frosted glass and water reflections.

The idea

A visual identity concept for an imagined skincare line with a quieter, more sculptural presence.

Explored in this concept

Wordmark direction
Color and type study
Generated packaging visualization
Campaign image direction

Self-initiated / Fictional brand / AI-generated visuals

01 / The creative challenge

Create a distinctive beauty identity without borrowing clinical claims, ingredient promises, or familiar botanical clichés.

02 / The direction

Widely spaced serif typography gives the name room to breathe. Cobalt, porcelain, frosted glass, and reflected light create a focused material language for the brand.

Identity / Wordmark direction

FORME

A quieter kind of presence.

A focused material palette

Midnight#12213F

Cobalt mist#98ADD1

Porcelain#F0ECE1

Serif typography. Generous spacing. Color used with intent.

What this demonstrates

A visual direction with palette, typography, and an AI-generated packaging scene. It demonstrates a concept, not a manufactured product or commissioned photography.

Explore a similar direction

Next concept

AFTERHOURS

Let’s make something matter.

Let’s find your own point of view.

Start a project

FORME

A visual identity concept for an imagined skincare line with a quieter, more sculptural presence.

Create a distinctive beauty identity without borrowing clinical claims, ingredient promises, or familiar botanical clichés.

FORME

Let’s find your own point of view.

Awards & certifications