01 / The creative challenge
AFTERHOURS
Demo project / 01A daily ritual. A different energy.
Branding / Web / Automation
The idea
An independent coffee concept built around the quiet intensity of a late-night creative ritual.
Explored in this concept
- Visual identity direction
- Generated campaign still life
- Interactive web design study
- Proposed automation map
Self-initiated / Fictional brand / AI-generated visuals
02 / The direction
A condensed wordmark, warm stone, near-black packaging, and an electric orange accent make an everyday ritual feel deliberate. The web study brings the same contrast to simple, useful product storytelling.
AFTERHOURS / Interactive website study
Coffee, after the ordinary.
The midnight ritual.
An imagined dark roast for your last good idea of the day.
Cacao / Brown sugar / Full body
Demo interaction. Fictional products; no orders or purchases.
Behind the experience
A better handoff, by design.
An example of how a wholesale inquiry could move from a form into a team’s workflow.
- 01
Inquiry received
Form captures the business and request.
- 02
Record created
Details are mapped to one customer record.
- 03
Team notified
A summary is routed to the responsible person.
Proposed workflow map. No apps are connected and no messages are sent.
What this demonstrates
An art-direction study, interactive website component, and proposed inquiry workflow. The packaging scene is AI-generated. There is no live store, commissioned client, or measured commercial result.
Explore a similar directionNext concept
FIELDWORK
