Brand research
Understand the people you want to reach and the landscape around them. We turn audience, competitor, and category research into useful creative direction.
- Audience insights
- Competitor review
- Opportunity summary
Branding / CanCom Studio
A brand with
a point of view.
Get clear on who you are. Then turn that clarity into a name, a voice, and a visual world people recognize. From the first question to the final brand guide, we build the pieces together.
A closer look / Branding
An identity you can explore.
Switch the concept brand. Try its colors. See how a visual system holds together.
Identity, in context.01 / 04
SOLAA brighter refreshment
A sip of the good days.sola.
Citrus / Color / Campaign01 / The palette
Pick a color. See it in context.
Papaya
#B83B2202 / The voiceAa
Playful, rounded forms.
Simple, open sans.
Fictional identity studies with generated imagery. Select a brand to explore.
Selected identities / A closer look
Distinct by design.
The mark is only the beginning. Explore the colors, details, and applications that give each identity its character.
View full artworkCreative & digital studio
CanCom Studio
A signature with forward motion.
A decisive diagonal cut, a flash of orange, and a wordmark that brings the whole studio together.
- Signature wordmark
- Visual language
- Print & digital
Studio orange
#FB6222Colors from the original identity artwork.
The full picture / What we do
The thinking.
The making. The details.
Choose the support you need, or bring the pieces together in one custom scope. Here’s what branding can include.
01
Find the direction
Brand strategy & positioning
Define what you stand for, who you serve, and why someone should choose you. A focused position gives every creative decision a shared starting point.
- Brand purpose
- Value proposition
- Positioning framework
Brand naming & messaging
Find a name and a way of speaking that feel right for the business. We develop naming directions, a clear story, and messages for your key touchpoints.
- Naming shortlist
- Voice principles
- Core messages
02
Build the identity
Visual identity
Build a coordinated visual language across color, type, imagery, and composition. Each element works as part of a system, from a small social post to a full website.
- Color palette
- Typography system
- Art direction
Logo design
Create a distinctive mark and supporting variations that work at the sizes and in the settings your business needs.
- Primary logo
- Supporting lockups
- Digital & print files
Graphic design
Carry the identity into everyday communication with carefully composed digital and printed materials.
- Social templates
- Presentation design
- Business collateral
Packaging design
Bring the brand into the physical world through labels, boxes, and product presentation. Production needs guide the design from the beginning.
- Packaging concepts
- Label layouts
- Supplier-ready artwork
Brand guidelines
Give your team a practical reference for using the identity consistently. Show what to do with the logo, colors, type, and applications.
- Usage rules
- Application examples
- Asset organization
From first conversation to final handoff
A clear way
from here to there.
Good work starts with a shared understanding. Explore the three stages of your project.
01 / Discover
Find what makes you matter.
We learn about your audience, offer, competitors, and ambitions. Together we decide what the brand needs to communicate and where it needs to show up.
- Discovery workshop
- Audience & category review
- Creative brief
Scope & investment
Start with
the right scope.
From $2,000
USD / project
Build your branding brief Compare service packagesThe starting package
Brand identity
- Discovery and 2 initial visual directions
- One selected logo with a supporting variation
- Color palette and type selection
- Concise brand guide, SVG/PNG/PDF assets, and 2 refinement rounds
A practical identity system you can use consistently across digital and print.
Naming, extensive strategy, packaging, illustration, collateral, and font licenses are quoted separately.
A few useful answers
Before we
get started.
Can you refresh an existing brand?
Yes. We can preserve the recognition you already have while refining the logo, typography, color, messaging, or wider identity. The discovery stage establishes what stays and what changes.
Does the starting package include naming and packaging?
The starting identity package covers the specific deliverables listed below. Naming, extensive strategy, packaging, and additional applications can be added to a custom scope.
What files will we receive?
The starting identity scope includes SVG, PNG, and PDF assets and a concise brand guide. Any additional formats, templates, font licenses, and production requirements are agreed in your quote.
