FIELDWORK

Demo project / 02

Find your own way out.

Film direction / Art direction

Generated film-concept frame of a lone hiker following a trail along foggy coastal cliffs.

The idea

A film direction concept for an imagined outdoor label, built around stillness, scale, and the pull of the unknown.

Explored in this concept

Campaign direction
Generated cinematic key frame
Three-scene film treatment
Format adaptation notes

Self-initiated / Fictional brand / AI-generated visuals

01 / The creative challenge

Express the feeling of going outside without relying on product claims or the familiar language of conquest.

02 / The direction

A small human figure against a vast coastline creates perspective. A three-part film treatment moves from pause to passage to possibility, with spare copy and space for natural sound.

Generated coastal landscape used to illustrate the storyboard

FIELDWORK / Film treatment

The pause.

00–10 seconds

01 / Establish

Hold on the coastline. Let space and natural sound set the pace.

Interactive storyboard using one generated key frame. Not filmed footage or a playable finished film.

What this demonstrates

A generated key visual and interactive three-scene storyboard. This is a direction study, not filmed footage or a completed client production.

Explore a similar direction

Next concept

FORME

Let’s make something matter.

Let’s find your own point of view.

Start a project

FIELDWORK

A film direction concept for an imagined outdoor label, built around stillness, scale, and the pull of the unknown.

Express the feeling of going outside without relying on product claims or the familiar language of conquest.

The pause.

Let’s find your own point of view.

Awards & certifications